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BMW Art Cars- Beginnings, Alexander Calder & Frank Stella

BMW Art Cars- Beginnings, Alexander Calder & Frank Stella

Remember when “The Hire” went viral back in 2002 when folks were still calling it “the web”? Those eight viral videos produced by BMW featuring Clive Owen, with cinematic giants John Woo, Tony Scott, Frankenheimer and Wong Kar-Wai at the helm. I thought it would set by128kb modem on fire. Here’s a refresher… BMW has a lasting tradition of incorporating business with the arts going back to 1975 when the Bavarian automaker produced it’s first “art car.” In a series of posts of the next few weeks, we’re going to feature some of these cars at the intersection of innovation and BMW’s evolving cross-branding strategy meets Today, the Art Car is a public relations effort for BMW to distinguish itself in a crowded market during tough economic times. In the first decade though, art cars, including contributions by Lichtenstein, Warhol and Rauschenberg weren’t meant for any kind of long-last media campaign. We’ll disc ... read more


BMW Service
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